Commercial Models for the Future
The rules of the game are changing. Don’t get left behind.
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Our Mission
Red Team Strategy helps ambitious businesses grow. Fast. We design strategic, highly-customised revenue models that help commercial teams win more often. We build systems for humans, but with AI as a force-multiplier. We write sales playbooks for the new world.
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Our Services
Commercial Diagnostic
Transformation Roadmap
Growth Advisory
Fractional Leadership
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Our Approach
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Trusted by Industry Leaders
“Will is a highly entrepreneurial and professional sales leader with an excellent track record. His leadership style strikes a balance between strong team building credentials and an ability to implement sales best process and practice. Will is also highly skilled in the strategic side of running a sales team. His ability to give strategic direction to a company’s commercial operation, from sales and marketing to customer segmentation to product pricing will prove invaluable to future revenue trajectory.“
– CEO. SME Information and Research Firm.
“Will Nicholl transformed our team into a world-class sales organization, establishing a strong leadership team, management style and approach as well as delivering significant revenue growth. All management measures including market growth, the customer delight and colleague engagement scores were exceeded to an all-time high.”
– VP Global Sales. $6bn PLC
“We brought Daniel in for a leadership support project and were amazed by the results. His coaching and development programs raised team performance significantly at a crucial period for us. What impressed us about Dan particularly was his ability to operate and add value at all levels of the organisation, from leadership development to new sales rep on-boarding. He has a wealth of knowledge about all aspects of sales theory. “
– Global Head of Sales and Account Management. SME.
