Know your weaknesses. Play to your strengths.
Understand the headwinds and tailwinds affecting sales performance.
Create change plans based on a clear unbiased team evaluation.
Develop the adaptability and resilience your team needs in turbulent times.
"A red team is a group that plays the role of an enemy or competitor, and provides security feedback from that perspective. Red teams are used in many fields, especially in cybersecurity, airport security, the military, and intelligence agencies."
– Wikipedia.
Red Team
At Red Team, we help companies assess the health and effectiveness of their commercial teams using a proprietary diagnostic framework. Our recommendations enable clients to ring-fence the core behaviours that drive success, as well as identifying weaknesses in the system that may impact results.
How Would You Answer These Questions?
Strategy
How connected and engaged are your remote sales people to your goals as a business?
Is your sales force optimised and structured to work in harmony with your strategy?
Reporting
Is your pipeline genuine? How robust is your forecast?
Are you seeing actionable progress towards meeting your sales objectives?
Enablement
Are your reps getting the learning opportunities needed to progress them to next level?
Do they follow a consistent sales process?
People
How can you ensure that you retain your top talent?
Are there flight risks on your team?
Culture
Are your team selling correctly and ethically?
Have you created a motivational environment in which your team can excel?
What Do We Do?
Red Team will conduct a deep dive assessment of your sales capabilities using a mixture of inbound prospect activity and intelligence gathering. We simulate marketing enquiries and new sales leads. We conduct interviews and surveys. We sit in on team meetings, coaching sessions and pipeline reviews. We shadow sales calls.
The output is a roadmap for high performance. Red Team will deliver a full report on your current sales capabilities, together with a set of recommended initiatives to help you optimise your commercial outreach.
Where Do We Focus?
Human Capital
Evaluating your processes to recruit, onboard, manage performance and retain exceptional talent.
If people are paramount in sales, how strong are yours?
Growth Journey
Assessing how effectively you raise the sales skills baseline through training and coaching.
We build productivity curves to analyse performance medians and identify the drivers for over and under-performance.
Sales Excellence
Diagnosing the ability to remove obstacles and enable team to focus on adding value.
How effective is the mesh of systems and process within your organisation?
Culture Building
Have you created a high-performance environment in which teams can flourish?
We assess the cultural environment and how strongly the vision, mission and values of the company are understood and embodied within the sales team.
Survive Or Thrive?
The pandemic has forced you into unfamiliar territory. You have risen to the challenge and done what you needed to do to keep your businesses moving forwards. Now you need to think about the future and how the work environment will evolve from here. It is a time to take stock of where you stand, where you need to go, and identify what changes you must make in order to get there.
From compliance to key-man reliance; from culture to communication; from motivation to incentivisation, Red Team Strategy will assess where are the drags on your business and identify the key changes that will deliver you the most positive results.
Testimonials
"Will is a highly entrepreneurial and professional sales leader with an excellent track record. His leadership style strikes a balance between strong team building credentials and an ability to implement sales best process and practice. Will is also highly skilled in the strategic side of running a sales team. His ability to give strategic direction to a company’s commercial operation, from sales and marketing to customer segmentation to product pricing will prove invaluable to future revenue trajectory"
– CEO. SME Information and Research Firm.
Will Nicholl transformed our team into a world-class sales organization, establishing a strong leadership team, management style and approach as well as delivering significant revenue growth. All management measures including market growth, the customer delight and colleague engagement scores were exceeded to an all-time high.
VP Sales, EMEA. PLC $16bn market cap.
"We brought Daniel in for a leadership support project and were amazed by the results. His coaching and development programs raised team performance significantly at a crucial period for us. What impressed us about Dan particularly was his ability to operate and add value at all levels of the organisation, from leadership development to new sales rep on-boarding. He has a wealth of knowledge about all aspects of sales theory. "
– Global Head of Sales and Account Management. SME.
Get in Touch
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